BFA Logo Poll

Foosball chat / key issues and discussion

We need a new logo

YES
30
75%
NO
10
25%
 
Total votes: 40

The Doctor
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Post by The Doctor » Fri Aug 22, 2008 6:38 pm

Looks like a pre-Xmas holiday rush.

Interesting to see how the spikes come sooner than similar spikes for cd-buying, cos football tables take more organisation to buy.

http://www.google.com/trends?q=cd&ctab= ... all&sort=0
Last edited by The Doctor on Fri Aug 22, 2008 6:51 pm, edited 1 time in total.

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davez
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Post by davez » Fri Aug 22, 2008 6:47 pm

I have deja vu all over again. This one ran and ran. And the logo thing took even longer. It went on forever.

But as I recall the arguments that won the day at the time for foosball were:
- the term is unambiguous
- a single term is easier to search and does not require double-quotes
- as an essentially made up word foosball is alien to all cultures and hence more readily adoptable
- most likely candidate for a single global term
- we could retain the BFA abbreviation (was Bar Football Association)

Shame the ITSF used "table soccer" isn't it? I think the IFF would have been much better.

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Post by The Doctor » Fri Aug 22, 2008 6:55 pm

Okay - the first 20 results for table football sans quotes are all to do with table football. I'm guessing that Google prioritises results with both words adjacent to each other.

The word from the grass roots/development people is that the term 'foosball' has little or no purchase with the people they are targeting. That is a problem.

The logo is an issue because - as this poll shows - it is below par (as perceived by people within the community, let alone outsiders). It is better to attempt to change it sooner rather than later.
Last edited by The Doctor on Fri Aug 22, 2008 7:01 pm, edited 2 times in total.

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Boris
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Post by Boris » Fri Aug 22, 2008 6:57 pm

The answer is not to change the name, but to ensure that searches for 'table football' get directed to us.

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Post by The Doctor » Fri Aug 22, 2008 6:59 pm

Boris wrote:The answer is not to change the name, but to ensure that searches for 'table football' get directed to us.
Britfoos comes 6th on search results for table football, 5th for foosball (searching all web pages).

Looking only at UK pages, it comes 1st when searching foosball, 4th when looking for table football.

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davez
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Post by davez » Fri Aug 22, 2008 7:09 pm

The Doctor wrote:Looks like a pre-Xmas holiday rush.
This theory is confounded by the fact that the f-word also appears to have a pre-Xmas rush.

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Post by The Doctor » Fri Aug 22, 2008 7:09 pm

davez wrote:
The Doctor wrote:Looks like a pre-Xmas holiday rush.
This theory is confounded by the fact that the f-word also appears to have a pre-Xmas rush.
It's when parents find out how much the table-football table is going to cost.  :wink:

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Post by davez » Fri Aug 22, 2008 7:11 pm

very lol

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Post by davez » Fri Aug 22, 2008 7:13 pm

Isn't it interesting how the recent decrease here:
http://www.google.com/trends?q=%22table ... l&date=all

almost exactly mirrors the increase here:
http://www.google.com/trends?q=snake&ct ... all&sort=0

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Post by The Doctor » Fri Aug 22, 2008 7:17 pm

lol

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Post by nfm24 » Fri Aug 22, 2008 7:58 pm

Back to the logo itself:  the letters BFA are superfluous.  Pictorially it is fairly clear that the logo represents "table football".  The letters BFA if anything confuse the issue.  There is no point having an acronym taking up that much space in the logo, unless it is intuitive and most people can guess what it stands for. Replacing it with the full name of the association might be better.
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Bundy Volume 1
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Post by Bundy Volume 1 » Fri Aug 22, 2008 8:13 pm

I'm telling you, this is perfect.
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Post by Richard » Fri Aug 22, 2008 9:25 pm

Quite fascinating results from google - strong reasons to change to table football association or btfa. If you want to buy btfa.com it will cost $4700 (woman with fake tits presumably not included).

Neil has prompted me to check the minutes of the AGM.
AGM 03 wrote:Proposals for changing the name of the association were presented to the membership. Members were
asked to give preferences in 1-2-3 order. The results were:
• British Foosball Association - 14 votes
• Table Football Association - 11 votes
• BTFA - knocked out round 3
• UKTFA - knocked out round 2
• TFUK/BFA - knocked out round 1
The first preference was “British Foosball Association”. The result of the vote on whether to accept or
reject this name was as follows:
British Foosball Association - 18 for 10 against
There were a lot of good reasons for keeping things the same. Having britfoos.com, for example. I note there is no tablefootballassociation.co.uk, but that is hardly snappy.


From memory there were about 20 logos discussed. The main criticism was that most were too complex (people citing the nike swoosh from memory as the perfect logo). A competition raged for ages in which Karl McGlyn was in 1st, 2nd, 3rd....19th place until pete ganderton came along and made some suggestions, which Karl then converted into logo 20 which (after quite a while on coreldraw) became what we have today. I was just glad to get something better than the previous one which was vastly worse than what we have.

High res logos via the following link:
http://www.britfoos.com/Images/Logo/NewLogo(25Jan).zip

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Richard
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Post by Richard » Fri Aug 22, 2008 9:27 pm

The other thing - the BritFoos logo was generated from some stupid program in about 5 minutes. I never expected it to last.... i thought that the bfa site and the forum would be integrated and the logo dropped but it never happened. Interesting people never focus on that though.

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Post by nfm24 » Fri Aug 22, 2008 10:04 pm

Richard wrote:Quite fascinating results from google - strong reasons to change to table football association or btfa. If you want to buy btfa.com it will cost $4700 (woman with fake tits presumably not included).
btfa.co.uk is available, as are www.uktablefootball.co.uk/.com  abd various other combinations of GB, UK, TF, A. No problems with domain name.

The vote results clearly show that the TF vote was split across four names, and the Foos vote concentrated into one result.  And the final vote was decided by less than 30 people, who were already established fans of the game.  What about the millions of people in the UK who know what TF is but have never heard of "foosball".
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Post by Boris » Sat Aug 23, 2008 1:03 pm

nfm24 wrote:
Richard wrote:Quite fascinating results from google - strong reasons to change to table football association or btfa. If you want to buy btfa.com it will cost $4700 (woman with fake tits presumably not included).
btfa.co.uk is available, as are www.uktablefootball.co.uk/.com  abd various other combinations of GB, UK, TF, A. No problems with domain name.

The vote results clearly show that the TF vote was split across four names, and the Foos vote concentrated into one result.  And the final vote was decided by less than 30 people, who were already established fans of the game.  What about the millions of people in the UK who know what TF is but have never heard of "foosball".
The 'table football' options were not split, but were eliminated one by one until there was a straight fight at the end between the two most popular options, then the winner was ratified by a substantial majority.

By all means have some snappy slogan incorporating 'Table Football' but the name can only be changed at an AGM following proper constitutional procedures (including advance notification).

It would be very awkward changing the logos on the National Team Kits, which cost well over a grand for the lot.  Putting a sticker over the old logo would look daft and amateurish, so a logo change is not a no-cost option.

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Post by davez » Sat Aug 23, 2008 2:15 pm

Having been through this a few times, I now think that it doesn't matter a toss. At least not yet. The time to change our logo is when we are so successful that the logo companies are knocking at our door.

Focus on popularising the game not the BFA. Avoid excessive introspection.

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Post by Rob Davey » Sat Aug 23, 2008 3:31 pm

Excellent point Dave.

Rob

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Post by The Doctor » Sat Aug 23, 2008 3:45 pm

It's almost certain, in the unlikely event of a branding company knocking at our door, that the first thing they would ask why we persevered with 'foosball' when 'table-football' has at least five times more exposure (as measured by hits on uk websites - see above).

It is because of the superior level of recognition of the latter term that the professionals behind the marketing of this game chose the term that they did:
Image

I can understand why Tornadoites with links to the US scene like foosball BUT there are substantial gains to be had from a name change.

As far as concentrating on popularising the game goes, using 'table-football' would help us in our efforts - the recent experience of those investigating table venues has shown that the vast majority of landlords have little or no concept of the meaning of 'foosball.' Using the term is an impediment to popularisation.

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Post by Rob Davey » Sat Aug 23, 2008 6:19 pm

My support of Dave's comment has nothing to do with any preferences but simply that all effort should concentrate on getting people to play foosball and get hooked.

Once the foosball scene is popular and growing, everyone can then work on branding etc.

There are some clever people on this forum with some good ideas - let's not get bogged down with sharpening pencils and straightening out our paperwork (please don't get upset at the way I put that - but you know what I mean) as we need to come up with many ideas and plans of how to get people to come and play foos. And then put those plans into action.

Rob

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